Research and Planning E4 and Brief

Who owns E4?

E4 is owned by the other TV channel, channel 4. E4 started running on the 18th of January 2001 and is as big as it has ever been today. The most well known shows that where played over the years where " Friends" and "one tree hill. But they often play "The Big Bang Theory" and "How I Met Your Mother" now. The primary target audience E4 is targeted at is teenagers and young
adults as the programs are often about young peoples life's with such programs as "Skins" This target audience is for during the day when teenagers watch it. But they appeal their secondary target audience by at night with comedy shows such as "The Big Bang Theory and "Made In Chelsea". As E4 is owned by channel 4, there are many other channels along side it such as More 4, 4 Music, film 4, 47, and 4OD.
     

What is an E sting?

An E sting is a short little advertisement at the start and end of TV programs, and during the start and ends of adverts. The purpose of them is to remind the viewers what channel whey are watching, and for them to remember the clips and be attracted to want to carry on watching the channel. Here are examples of E4 E-string and why I believe they are good.




This E sting is called the Cave. I chose this as the colors and origami look to the whole E sting is aesthetically pleasing. They have used the E4 them tune on the video. The 3D computer animation they have done is very impressive as it moves very fluently and smooth. This is good for E4 as their primary audience if teenagers and young adults and the E sting is about a explorer investigating a new cave where he slides down the rock and falls into the water there a large E4 logo pops up from the water.




This E sting is called Sticky and its about a young woman who stands in a substance that looks chewing gum on the floor. And when she stands on it, it makes her leg turn pink. And when she gets free from the bubble gum, the bubble gum flicks up into the shape of the E4 logo. This E sting is done by hand drawn animation to create the animation. They have done a good job of it as the colors they used are appealing and attractive. Also the E sting is relate to people as they have stood in chewing gum and know what it is like.




This E sting is called E-volve it is about a person placing a small game on the table which looks similar to the toy game Tamagotchi. The game then goes down and transforms into a piece of card which when starts to create a £d model of the E4 logo. I like this E sting because of how smooth the E sting is because you can see that they have used card to create it so for them to move all the individual pieces to come up and make the E4 logo. Also how they have had to film it all in reverse so they could create the E4 logo.